There has been a lot of talk lately of how Nikon is dying. The recently released financial figures lending power to the rumors. I tend to stay out of such speculation where possible and since I love my Nikon camera I also tend to hope it's not the case.
However, they have just announced that they are ceasing production and exiting from the firearms optics market. Once current stock is sold then that's it, there will be no more riflescopes from Nikon. They will continue to produce other sporting optics such as binoculars, etc.
I can't tell if it's some misguided attempt at showing support for gun control or if it's simply just that they are considering consolidating and that was the one area they were willing to cut. What I do hope though is that the money they were spending on the firearms optics side of things can be re-directed back to the camera side.
They don't seem to be slowing down on the camera side with the recent FF mirrorless releases, a new flagship pro DSLR camera having been announced and rumors of another mirrorless coming up. So let's hope this move is a good thing from Nikon and they will continue to be around for another hundred years or more.
Maybe they will re-direct the funds from the gun optics into making a smart-phone camera in order to get into that market since it seems that gone are the days of using a camera to take photos unless you're a pro or at least an enthusiast. Who needs to carry a camera when your phone takes better photos and allows you to instantly upload so everyone can see it? Ugh. I hope not, but it wouldn't surprise me one bit.
No comments:
Post a Comment